Very few organizations are able to serve all of the people, all of the time. One thing that most successful organizations have in common is an understanding of their key target audiences and how they can most successfully engage with those individuals or businesses. Identifying the specific groups of people with shared characteristics who are most likely to be interested in your products or services has never been easy, but understanding what motivates these audiences is even more complex in a fast-paced, constantly evolving marketplace. With a deep knowledge of audience analysis and persuasion, communications professionals are well-positioned to play a crucial role with helping organizations more clearly define and better understand their target audiences.
The purpose of this white paper is to suggest a variety of practical tools and strategies that we can employ to help our organizations connect effectively with our target audiences.