Strategic communications planning is important year-round, but perhaps even more so during a crisis. Access to the proper data and analysis can help you avoid panic and data bias as you work your way through the problem under pressure. It is important to understand your audiences and connect with them in ways that matter. Based on conversations with communications professionals around the world, here is a six-step roadmap to strategic communications management.
Tools such as Nexis Newsdesk and Nexis® Social Analytics — complemented by professional services from the Nexis® Media Intelligence Research and Analytics group — allow communicators to learn what is being said about their brands, benchmark against key peers, and gain powerful insights about where to shape the direction of future crisis communications activities.