3 Steps for Professional Research ✓ Valid Sources & Information ✓ Avoid Fake News ✓ Sound Reports
Glossary: Research & Insights
Perform market analysis to understand the economic, strategic & customer spending trends. Use our research tools to assess market potential accurately!
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In a nutshell, a company search tells you whatever you need to know – from general information to precise, in-depth details – about a particular company or business entity.
Archival research is research that involves searching for and extracting information and evidence from original archives. Archives are historical – non-current – documents, records and other sources relating to the activities and claims of individuals, entities or both. They exist both to preserve historic material of value and to make it available for future use.
Business intelligence (BI) consists of both a company’s strategies and the technologies it uses to analyse news, data and business information and understand trends in the quest for those invaluable business insights.
A business strategy is an organisation’s plan for realising its vision and achieving its goals.
A data analyst garners insights, draws conclusions and solves problems.
A data scientist sifts through, examines and interprets large amounts of both structured and unstructured data to identify patterns. Based on these patterns, data scientists can then make predictions about the future, as well as develop new methods for analysis and machine-learning models.
Definitions of knowledge management vary from company to company and from market to market, which is one of the challenges of this discipline.
Whether you’re a TV producer looking for inspiration for a show, a journalist following a story or a compliance professional doing your due diligence on a company or client, it’s crucial to avoid referencing flawed ‘facts’.
R&D can be an invaluable tool for building and enhancing your business. It involves conducting a thorough investigation into your industry, your competitors, and your customers and uncovering the data and insights that are most important to your company.
The role of television is to entertain, educate and inform. But in today’s world of the 24-hour news cycle, always-on social media and fake news, it’s essential for TV producers to do their due diligence before putting people or information on the air.