the new twitter character limit
In October, Twitter announced its decision to test a new 280-character limit on tweets and officially started rolling out the new extended word cap during the first week of November. Over the next few months, all users will have 280-character tweeting capabilities.
This change will impact all Twitter users to some capacity, but it may have a larger influence in the marketing space for PR professionals. Over the years, social media has changed the way marketers work, giving them more opportunity to assess and leverage data to their advantage. As a PR professional, a simple character adjustment can make a serious impact on how you represent your brand. To ensure you're taking advantage of the update, here are three ways to leverage the new character limit to your best ability:
1. Tweet press releases
2. Share multiple links
3. Focus on visual content
Remember: Proofread all of your tweets to check for spelling errors, grammar mistakes, false information, inappropriate phrases and sentences that can be taken out of context. This new feature may be beneficial, but it opens up more room for error and can have a long-lasting, negative impact on your brand reputation if you don't take the time to copyedit.