Define Comms Success
Social media has changed the world of marketing forever. PR teams have the ability to connect with consumers in cyberspace like they never have before, between displaying relevant ads based on search metrics and jumping into a conversation on social media after a simple mention. One strategic move in the world of social media, and a company's name and brand could go viral.
But it's important for businesses to understand what it takes to get there. As a PR professional, it's not only your job to drive insights that lead clients to success, but also to set a clear, comprehensive plan on how to reach such goals. Stakeholders – whether it’s your CEO or a client – can wildly underestimate what it takes to reach these goals and may have a few wacky expectations along the way.
Understanding client expectations
Other entertaining responses included getting on television, maximizing Twitter follower growth and taking over the newsstand like Miley Cyrus.
What can PR professionals learn from this?