Blog: How can AI supplement human communication in public relations
How communication is better with AI
The digital universe can play a key role for PR professionals when used effectively. For example, Forbes reported that tools like BuzzSumo and others can be used to create insights and measure action and the impact of reach from company advertising that sets the tone for the future of business. LexisNexis Newsdesk® is a powerful tool for monitoring and analyzing trends in traditional and social media which can help shape the tone and direction of communication. Tracking programs allow professionals to follow trends and act in real time to beat out competitors. All in all, AI shouldn't be viewed as a replacement, but rather an assistant that takes care of the time-consuming tasks that keep you from doing what you're best at: forming and maintaining strong relationships with customers.