Media Monitoring news

Are you measuring the right information to prove the value of your communications strategy? In this post we explore four metrics to factor into your media intelligence program, detailing how each can provide powerful insight into your organization’s performance.

The first step to developing a meaningful media intelligence program is understanding exactly which performance metrics matter the most. In this two-part series, we explore four unique metrics that every comms pro should be tracking.

Follow these tips and recommendations for planning a crisis communications strategy—and gain a more effective, agile game plan when crises strike.

We used Nexis Newsdesk™ Insights to understand media coverage of the Russia-Ukraine conflict.

Who were the big winners in Sunday’s game? We broke down the teams, the brands, and the performers in a media head to head

Numbers are a great asset to any pieces of communication because they lend validity to your claims. But by their nature, numbers are difficult to understand.

You’re tracking your media coverage but now what? Here are 5 questions to ask yourself and how Nexis Newsdesk™ can help.

Nexis Newsdesk already delivers a comprehensive set of global news and social content the likes of which you won’t find anywhere else.

Media analysis also allows the team to clearly visualize the leading positive and negative messages affecting how the brands were portrayed.

There’s no beating the credibility of earned media and its implied third-party endorsement, while advertising offers unmatched targeting capabilities.