Media Monitoring news

Vanity metrics feel good but they don’t provide the substance that companies and brands need to grow. In fact, quicksand of vanity metrics do quite the opposite: they weaken the communications industry and should be used sparingly, at best. To learn more, read our latest blog post

Why adverse media screening during the Coronavirus pandemic is more important than ever

A new brand is an exciting time, but that doesn’t mean it’s a breaking news moment.

While earning a media placement may be exciting, being caught off guard by prominent coverage of a is decidedly much less of a thrill. Competitive media monitoring can keep you ahead of such surprises

Creativity is your best bet for getting the job done. But how do you find it? Here are five tips to spark the right side of your brain, and get the ideas flowing again.

The coronavirus known as COVID-19 has become a global media phenomenon.

In India, it has affected an entire swath of the population. It happened to the UK’s Boris Johnson, too. It happened in South Africa. And in Iran.

How companies should respond to the ever changing of sanctions risk

Lego! Building a model CSR strategy brick-by-brick

In the information age, data is a valuable asset. When gathering competitive intelligence, it’s important to use your resources to find the right data.