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The rise of digital influencers has brought a renewed focus to third-party endorsements as a marketing strategy, but the practice goes back further than you think.
A new brand is an exciting time, but that doesn’t mean it’s a breaking news moment.
Executives need up-to-date competitive insights to make informed business decisions. To best equip their C-suite with this valuable data, researchers can follow these tips for communicating competitive intelligence efficiently and effectively
Technology today allows business development leaders, sales teams and—well, just about anyone—an unprecedented level of information about individuals. But just because you can access certain information, should you?