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Researching market analysis reports, company profiles, and trends helps financial services professionals save money, fuel growth, and mitigate risk more effectively. -
ESG programs are critical to consumers, investors and employees, but some organizations are still hesitant to invest in them. This post explores why the time to move ahead has arrived. -
As the global economy continues to be uncertain, many PR pros are forced to trim their budgets. Here are some tips for doing so. -
Here is what you need to consider to create your optimal targeted marketing campaign—from defining your target audience to optimizing your web content to drafting effective press releases. -
Successful PR campaigns start with a deep understanding of your target audience’s industry. Answer these questions during your research to jumpstart your campaign. -
Staying on top of a brand or organization’s media coverage is one of the most challenging aspects of any PR or communication pros job. -
Brand research is essential to launching effective PR campaigns. Here’s how you can strengthen your brand research—and improve your PR efforts as a result. -
Is your audience research falling short? Here’s how to better understand your customers faster—so you can make your PR campaigns more successful. -
In today crowded media landscape, it can be challenging for businesses and organizations to get their message heard. Learn how to leverage your research to craft a strategic PR campaign. -
There are dozens of potential use cases for a media monitoring tool, but based on our conversations with the experts in the trenches, here are 12 practical benefits of using a media monitoring tool in virtually any organization
