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Lego! Building a model CSR strategy brick-by-brick -
The coronavirus known as COVID-19 has become a global media phenomenon. -
How companies should respond to the ever changing of sanctions risk -
Earth Day arrives on April 22.To help celebrate, we turned to Newsdesk to round up some serious and lighthearted green news that we hope you find interesting and perhaps even inspiring. -
Boolean searching isn’t anywhere near as complicated as it may first appear. Here are the basics that will have you using Boolean on Newsdesk to get hyper-specific results in no time. -
Vanity metrics feel good but they don’t provide the substance that companies and brands need to grow. In fact, quicksand of vanity metrics do quite the opposite: they weaken the communications industry and should be used sparingly, at best. To learn more, read our latest blog post -
There’s no beating the credibility of earned media and its implied third-party endorsement, while advertising offers unmatched targeting capabilities. -
Creativity is your best bet for getting the job done. But how do you find it? Here are five tips to spark the right side of your brain, and get the ideas flowing again. -
Numbers are a great asset to any pieces of communication because they lend validity to your claims. But by their nature, numbers are difficult to understand. -
Read our latest blog post to learn why smart brands rely on media intelligence to keep them informed and help them make strategic, business-building decisions
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