Millions of social media messages are published around the world every second. Nexis® Social Analytics helps you extract the information that is important to you.
Measure the success of campaigns
- A range of social KPIs enable you to set meaningful targets for your campaigns.
- Identify important campaign metrics in real time.
- Get reports quickly and easily with the reporting functions of Nexis® Social Analytics
Insights into your target group
- Reach more of your target group with important information about the preferences of your audience.
- With a deeper understanding of your customers’ wishes you can reduce the risks associated with a new product or campaign.
- Engage your target group in dialogue by speaking their language.
Comparison with the competition
- Identify social best practices in your market by measuring relevant social KPIs.
- Compare your performance with the industry standard.
- Determine the level of brand awareness in your market by measuring your share of voice.
Improve the customer experience
- Identify weaknesses and customer difficulties by analyzing the discussions and customer comments in social networks and public forums.
- Improve your customer service on social networks by using filters and tags to sort customer feedback.
- Use social KPIs for sentiment analysis to compare your social customer support.
Know your customers’ behavior
- Tailor your brand message to customer needs by learning what drives your customers’ mood
- Use sentiment and emotion analysis to refine your brand message and measure success.
- Leverage data on social trends to develop products that your customers want.
Monitor and tackle potential crises
- Be forewarned of potential crises in real time.
- Monitor negative comments about your brand.
- Prevent a crisis going viral by using Virality Map to keep track of things.
More effective content marketing to generate leads
- Develop a relationship with your target group by identifying the issues and problems that matter to them.
- Refine your strategy by pinpointing the right content and media for the best social engagement.
- Identify influencers who can help you distribute your content.
Identify growing industry trends
- Identify key trends by analyzing data going back up to two years.
- Discover the factors that generate positive sentiment.
- Network with powerful influencers in your sector.
Use the right influencers to spread your brand message
- Improve your credibility by finding the right influencer for each campaign.
- Use social KPIs to measure the success and ROI of your influencer campaigns.
Keyword research for effective campaigns
- Use top hashtags and topics to maximize the interest of the social community in your campaign.
- Always know what are the hottest keywords in your sector.
- Use filter options to create targeted campaigns for particular regions and demographics.
Protect your online reputation
- Respond more quickly to negative comments on social media.
- Identify potential misuse of your company logo with our market-leading image recognition technology
- Develop an effective reputation management strategy by remaining constantly aware of the emergence of new problems online.