What is media monitoring without actionable analysis? Not much, if you ask us. Overly inflated, meaningless metrics damage the credibility of an entire industry and should be cast aside. Instead, Nexis Newsdesk™ urges communications pros to deliver insights that the C-suite will find valuable, relevant and timely—and emphasize the return on investment the public relations function brings to your brand, company or organisation. This isn’t easy work. What’s more, even the most seasoned professionals need a little help now and then. That’s exactly why Newsdesk offers templated, easy-to-use reporting through our Analysis Builder. We get you started with metrics that matter—visualized through easy-to-interpret charts and graphs—with plenty of ways to further customize your analysis. These automated analyses run on the power of your saved searches or feeds, so they’re always on and always up-to-date. And, they’re shareable through dashboards, newsletters and alerts, ensuring your clients, partners, colleagues and collaborators will always be informed.
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