Media Industry Landscape in 2021

Must-watch trends to stay ahead of competitors and keep audiences tuned in

The media landscape continues to evolve at a rapid pace, driven by the push for digital transformation, an ever-growing array of new engagement channels and shifting demographics. What’s more, a Gallup Poll found that trust in the media continued its downward spiral, at a time when people needed critical news on the pandemic, protests and politics dominating 2020. Gallup reports that 60% of respondents report trust in the media at “not very much” trust or “none at all.”1 While the industry works to address these ongoing issues, media professionals will also need to stay alert to a number of trends set to impact 2021.

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