How big data is shaping academic & corporate research

12 May 2021 00:00

How big data is shaping academic & corporate research

The pursuit of knowledge is a deeply human preoccupation. Uncovering and interpreting new information, then applying it for our advantage, is one of the foundations of humanity’s evolution; we are hard-wired with curiosity, naturally seeking out information to help us make better decisions. Historically, universities and research institutions have been the engines of knowledge growth and transfer, where academic researchers devote efforts to making new discoveries that advance our understanding of the world. Of course, research is not the sole preserve of academia. In increasingly disrupted, fast paced global markets, businesses demand access to cutting edge market intelligence, technology, and social trends to inform commercial strategies, invigorate product development, and gain a competitive edge. The emergence of big data has democratised research by lowering barriers to entry and making advanced insights accessible to a global audience.

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