Crisis Communications Lessons from H&M
When retail company H&M decided to post an ad on the British version of its website displaying a young black child wearing a sweatshirt with the slogan "Coolest Monkey in the Jungle," the fashion company wasn't aware of the backlash it would receive. Not only did millions of consumers find it offensive, but two major performers - singer The Weeknd and rapper G-Eazy - cut their business relationships with H&M in the same day, according to USA Today.
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