Higher Education Crisis Communication Tips
19 May 2020 11:56
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5 crisis communication tips every higher education institution needs
Universities across the globe face different crises on a daily basis. The media has reported on everything from campus shootings and riots to hazing, hate crimes or another similar critical situation that can result in students feeling uncomfortable and in danger. Institution leaders must learn how to respond effectively and recover from such events to keep students, faculty and staff safe while ensuring family and friends off campus remain calm and confident that the university is handling the situation.
Unfortunately, not all crises are preventable and most can happen at any given moment. However, there are ways to prepare for the unavoidable. Communication during a disaster is key, and familiarizing yourself and your institution with a crisis communication management plan can help you stay prepared, proactive and practical if something goes wrong.
Here are five communication tips for higher education institutions handling a crisis:
1. Build a trusted communications team
2. Map out potential responses in advance
3. Assess the situation efficiently
4. Make use of social media
5. Remain compassionate
With these tips, your university can learn to cope with a crisis and keep the community safe and well informed.