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Is media monitoring really the right term for all the nuanced analysis communications pros deliver? We think not. " />Executives need up-to-date competitive insights to make informed business decisions. To best equip their C-suite with this valuable data, researchers can follow these tips for communicating competitive intelligence efficiently and effectivelyUsing external data sources can enhance investment decisions and risk manage-ment, says a new McKinsey report. So why haven’t more companies made the most of this "competitive advantage?"We outline four steps companies should take to unlock the value of third-party data in our new blogRed Carpet Ready: Find Out Why These 3 Research Platforms from Nexis Solutions Earned Finalist Spots in the 2021 SIIA CODiE AwardsJust last week, SIIA announced finalists for its 35th annual CODiE Awards… and we’re excited that 3 of our solutions made the list. Get details here!Creativity is your best bet for getting the job done. But how do you find it? Here are five tips to spark the right side of your brain, and get the ideas flowing again.There’s no beating the credibility of earned media and its implied third-party endorsement, while advertising offers unmatched targeting capabilities.Follow these tips and recommendations for planning a crisis communications strategy—and gain a more effective, agile game plan when crises strike.A good brand analysis can help you understand how your brand is perceived AND how to improve your communications strategy.How media monitoring can help PR professionals in times of crisisThere are a host of simple things one can do to help determine the source credibility of online content.