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Lego! Building a model CSR strategy brick-by-brick -
The coronavirus known as COVID-19 has become a global media phenomenon. -
How companies should respond to the ever changing of sanctions risk -
The first step to developing a meaningful media intelligence program is understanding exactly which performance metrics matter the most. In this two-part series, we explore four unique metrics that every comms pro should be tracking. -
Are you measuring the right information to prove the value of your communications strategy? In this post we explore four metrics to factor into your media intelligence program, detailing how each can provide powerful insight into your organization’s performance. -
Earth Day arrives on April 22.To help celebrate, we turned to Newsdesk to round up some serious and lighthearted green news that we hope you find interesting and perhaps even inspiring. -
Boolean searching isn’t anywhere near as complicated as it may first appear. Here are the basics that will have you using Boolean on Newsdesk to get hyper-specific results in no time. -
Is media monitoring really the right term for all the nuanced analysis communications pros deliver? We think not. -
Vanity metrics feel good but they don’t provide the substance that companies and brands need to grow. In fact, quicksand of vanity metrics do quite the opposite: they weaken the communications industry and should be used sparingly, at best. To learn more, read our latest blog post -
Creativity is your best bet for getting the job done. But how do you find it? Here are five tips to spark the right side of your brain, and get the ideas flowing again.