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Is your PR team prepared for these increasingly common crisis communications scenarios? Learn what they are and how you can create an effective response plan. -
As the global economy continues to be uncertain, many PR pros are forced to trim their budgets. Here are some tips for doing so. -
Here is what you need to consider to create your optimal targeted marketing campaign—from defining your target audience to optimizing your web content to drafting effective press releases. -
Predictive analytics models are only as good as the data that goes into them. When your data sample is too small, your models may be influenced too heavily by anomalies, which can skew results. -
Intelligent Automation combines the automation of repetitive tasks through Robotic Process Automation (RPA) with the learning, analysis and decision making capabilities of Machine Learning and Artificial Intelligence, enabling automation of a much wider range of tasks. Intelligent Automation has the potential to transform the way companies carry out a number of key tasks -
Successful PR campaigns start with a deep understanding of your target audience’s industry. Answer these questions during your research to jumpstart your campaign. -
Is your audience research falling short? Here’s how to better understand your customers faster—so you can make your PR campaigns more successful. -
In today crowded media landscape, it can be challenging for businesses and organizations to get their message heard. Learn how to leverage your research to craft a strategic PR campaign. -
There are dozens of potential use cases for a media monitoring tool, but based on our conversations with the experts in the trenches, here are 12 practical benefits of using a media monitoring tool in virtually any organization -
The rise of digital influencers has brought a renewed focus to third-party endorsements as a marketing strategy, but the practice goes back further than you think.
