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Lego! Building a model CSR strategy brick-by-brick -
Vanity metrics feel good but they don’t provide the substance that companies and brands need to grow. In fact, quicksand of vanity metrics do quite the opposite: they weaken the communications industry and should be used sparingly, at best. To learn more, read our latest blog post -
There are a host of simple things one can do to help determine the source credibility of online content. -
In India, it has affected an entire swath of the population. It happened to the UK’s Boris Johnson, too. It happened in South Africa. And in Iran. -
How media monitoring can help PR professionals in times of crisis -
Starting in November, our line-up of powerful business research, risk management and media intelligence solutions will be changing names. What won’t change? Read our blog to find out! -
One of the most popular business tools of all time is the SWOT Analysis. This look into a company’s strengths, weaknesses, opportunities and threats can be strategic gold. Perhaps it’s time to refresh your SWOT and add what many don’t: research that validates the thinking. -
In the information age, data is a valuable asset. When gathering competitive intelligence, it’s important to use your resources to find the right data. -
The rise of digital influencers has brought a renewed focus to third-party endorsements as a marketing strategy, but the practice goes back further than you think. -
While earning a media placement may be exciting, being caught off guard by prominent coverage of a is decidedly much less of a thrill. Competitive media monitoring can keep you ahead of such surprises