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Lego! Building a model CSR strategy brick-by-brick -
The first step to developing a meaningful media intelligence program is understanding exactly which performance metrics matter the most. In this two-part series, we explore four unique metrics that every comms pro should be tracking. -
Are you measuring the right information to prove the value of your communications strategy? In this post we explore four metrics to factor into your media intelligence program, detailing how each can provide powerful insight into your organization’s performance. -
Vanity metrics feel good but they don’t provide the substance that companies and brands need to grow. In fact, quicksand of vanity metrics do quite the opposite: they weaken the communications industry and should be used sparingly, at best. To learn more, read our latest blog post -
Is your PR team prepared for these increasingly common crisis communications scenarios? Learn what they are and how you can create an effective response plan. -
Follow these tips and recommendations for planning a crisis communications strategy—and gain a more effective, agile game plan when crises strike. -
How media monitoring can help PR professionals in times of crisis -
There are a host of simple things one can do to help determine the source credibility of online content. -
With so much fake news and misinformation, media literacy is vitally important. Here are some helpful resources to use and share with others. -
In India, it has affected an entire swath of the population. It happened to the UK’s Boris Johnson, too. It happened in South Africa. And in Iran.