What is online media monitoring?

Online media monitoring is an important process done by a business to keep track of everything that is being said about its organisation on the internet. Since word of mouth and online influencers are now powerful tools for brand reputation, it’s very important for a business to be on top of industry conversations to easily assess how the press and the internet perceives a company.

LexisNexis offers two media monitoring solutions that prove to be useful in tracking online media buzz for businesses. The Newsdesk is a customisable product that offers PR and marketing professionals the ease of collating global content to help identify actionable insights to help a brand. Metabase API, on the other hand, offers accessibility to a stream of licensed content that can be used for research, apps and other online platforms. You can access through over 3.5 million news articles and social media posts daily from more than 100 countries in 75 languages, allowing you to be on top of conversations about your brand.

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