How Research can make you the hero that clients want?
In today’s competitive world, those working in the consulting profession have greater challenges. Competition is just one of them. Client expectations are high, and services are nowadays commoditized. In view of these challenges, it is vital that consultant be able to add more value to clients.
It is time for the consultant to be a hero for the client who they can turn to when in trouble. For this to happen, you as a consultant need to have all the resources available, so that you are equipped to provide value for your clients. You need to be ready with the right answers and action plans they need.
Tapping into the power of Data visualization
Information in its raw form is data. This is absolutely critical for an organization. This is the basis for all business decisions. Sales use data to understand the market and find out new opportunities. Service personnel use data to find out how effective calls have been. Researchers base their entire activity on data, right from profiling clients, competitors, employees,and others. You as a consultant also use data to provide suggestions and action plans. The question is how are you able to provide data to those how need it?
The answer is Data Visualization. This is where you can use and organize data to put forth facts, patterns and trends, insights and views. All this empowers clients who can use this data to improve their effectiveness.
It is time to look at a variety of solutions to handle Data Visualization. Excel can only provide basic features. To be able to harness the full power of data visualization, it’s time to choose top-class research products and design tools. Visme, Canva, Snappa,and other such tools can be considered for this. These tools undoubtedly provide value to decision makers. They allow executives to get a clear picture of their data. This would enable them to take the right decision, based on data.
Provide thought leadership
As a consultant, you need to provide true thought leadership to your clients. That’s how you can become a true hero. One of the leading voice, when it comes to thought leadership is Bruce Rogers, the Chief Insight Officer at Forbes. He says that though leadership needs to provide information and also provide a content component that leads to action and innovation. He highlights that thought leadership would soon be a common best practice in the industry as it helps organizations be more effective.
The key here is content. In order to get the best content, the first thing to do is find the best source, one that can be relied upon and is complete and comprehensive. As a consultant, you need to provide a 360 degree narrative for your client. The insights that you provide and the solutions should have profiles, information on finance, news, patent-related information, and much more that can add value. Along with content you also need to drive the client to action, with recommendations based on your knowledge of the industry and experience.
Understand your clients
There is nothing more important than knowing your client.It’s not superficial knowledge we are talking about, but in-depth information. You need to know everything about the client – their philosophy, their strategies,and their approaches. It is this research that helps you to understand more about their competitors, customers, and partners.
In order to understand your clients well, research plays a key role. You need to research based on the right criteria. For instance, do you track what their competitors are up to? This is definitely important. Similarly, tracking of your client’s customers, understanding what is happening in the industry at the local, national and global level is very important when it comes to research. When you make use of the best research solution, you not only get to know about companies, markets, and new; but are also able to know more about people. You this get valuable insights that you can pass on to your client. This is how you become a hero, who has complete knowledge of what is happening.
With this knowledge, you can provide trends on market performance, reports on competitive insights, and much more that can truly add value for your clients. As a consultant, you need to exceed the expectations that your client has from you.