-
ESG programs are critical to consumers, investors and employees, but some organizations are still hesitant to invest in them. This post explores why the time to move ahead has arrived. -
As the global economy continues to be uncertain, many PR pros are forced to trim their budgets. Here are some tips for doing so. -
Successful PR campaigns start with a deep understanding of your target audience’s industry. Answer these questions during your research to jumpstart your campaign. -
Staying on top of a brand or organization’s media coverage is one of the most challenging aspects of any PR or communication pros job. -
Is your audience research falling short? Here’s how to better understand your customers faster—so you can make your PR campaigns more successful. -
Brand research is essential to launching effective PR campaigns. Here’s how you can strengthen your brand research—and improve your PR efforts as a result. -
In today crowded media landscape, it can be challenging for businesses and organizations to get their message heard. Learn how to leverage your research to craft a strategic PR campaign. -
There are dozens of potential use cases for a media monitoring tool, but based on our conversations with the experts in the trenches, here are 12 practical benefits of using a media monitoring tool in virtually any organization -
What is media monitoring without actionable analysis? Not much, if you ask us. Overly inflated, meaningless metrics damage the credibility of an entire industry and should be cast aside. -
Learn more about how Newsdesk can help you avoid those annoying and unproductive MI time sucks. Contact us today and start thinking about what you’ll do with the extra time in your day.
