-
The first step to developing a meaningful media intelligence program is understanding exactly which performance metrics matter the most. In this two-part series, we explore four unique metrics that every comms pro should be tracking. -
Are you measuring the right information to prove the value of your communications strategy? In this post we explore four metrics to factor into your media intelligence program, detailing how each can provide powerful insight into your organization’s performance. -
Earth Day arrives on April 22.To help celebrate, we turned to Newsdesk to round up some serious and lighthearted green news that we hope you find interesting and perhaps even inspiring. -
March 14 is International Pi Day, a chance to celebrate all that numbers and math add to our world. To get some ideas about how to celebrate this delightfully nerdy day, check out our latest blog post. -
Boolean searching isn’t anywhere near as complicated as it may first appear. Here are the basics that will have you using Boolean on Newsdesk to get hyper-specific results in no time. -
Is media monitoring really the right term for all the nuanced analysis communications pros deliver? We think not. -
Vanity metrics feel good but they don’t provide the substance that companies and brands need to grow. In fact, quicksand of vanity metrics do quite the opposite: they weaken the communications industry and should be used sparingly, at best. To learn more, read our latest blog post -
There’s no beating the credibility of earned media and its implied third-party endorsement, while advertising offers unmatched targeting capabilities. -
As our business change and evolve to fit the new normal, it’s time to look ahead at what you can expect for your supply chain in 2022. -
Is your PR team prepared for these increasingly common crisis communications scenarios? Learn what they are and how you can create an effective response plan.