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As the global economy continues to be uncertain, many PR pros are forced to trim their budgets. Here are some tips for doing so. -
Intelligent Automation combines the automation of repetitive tasks through Robotic Process Automation (RPA) with the learning, analysis and decision making capabilities of Machine Learning and Artificial Intelligence, enabling automation of a much wider range of tasks. Intelligent Automation has the potential to transform the way companies carry out a number of key tasks -
Predictive analytics models are only as good as the data that goes into them. When your data sample is too small, your models may be influenced too heavily by anomalies, which can skew results. -
Successful PR campaigns start with a deep understanding of your target audience’s industry. Answer these questions during your research to jumpstart your campaign. -
Is your audience research falling short? Here’s how to better understand your customers faster—so you can make your PR campaigns more successful. -
In today crowded media landscape, it can be challenging for businesses and organizations to get their message heard. Learn how to leverage your research to craft a strategic PR campaign. -
There are dozens of potential use cases for a media monitoring tool, but based on our conversations with the experts in the trenches, here are 12 practical benefits of using a media monitoring tool in virtually any organization -
The rise of digital influencers has brought a renewed focus to third-party endorsements as a marketing strategy, but the practice goes back further than you think. -
What is media monitoring without actionable analysis? Not much, if you ask us. Overly inflated, meaningless metrics damage the credibility of an entire industry and should be cast aside. -
The pursuit of knowledge is a deeply human preoccupation. Uncovering and interpreting new information, then applying it for our advantage, is one of the foundations of humanity’s evolution; we are hard-wired with curiosity, naturally seeking out information to help us make better decisions.
