Tracking column inches of coverage or Facebook 'likes' doesn't show you the big picture. With LexisNexis PR and brand management solutions, you can analyse brand mentions of your organisation, clients or competitors across the media landscape to understand how your brand is perceived.
LexisNexis® PR and Brand Management Solutions
Brand management and PR are all about staying alert to media buzz and monitoring conversations around your business. It's a daunting task given millions of news articles, and blogs and social media posts that are published daily.
LexisNexis® understands the key to brand management success centres on tracking exactly what's being said and who's saying it. But you can't simply monitor the media; you also need the ability to quickly analyse and share media intelligence with colleagues and clients alike. Our agile PR and brand management tools can help.
Take charge of your brand perception
Regardless of whether your PR and brand management efforts are on behalf of your own organisation or your clients', your mandate is clear: You need to capture real-time insights so you can respond proactively in a crisis and deliver amazing PR and marketing campaigns.
Plus, in a prove it or lose it world, you must show ROI on your efforts to keep your budget and your client list intact.
Cover all of your bases with Newsdesk®—a data platform that allows you to monitor what's happening with your brand online and offline. Filter to gain insight on your own brand as well as your competitors. By uncovering critical business information, you may just find what you need to strengthen your reputation and gain competitive advantage.
LexisNexis® Social Analytics
Monitoring brand reputation means keeping up with your social audience. Our Social Analytics tool is powered by Talkwalker, the #1 social media analytics platform. Explore capabilities including campaign and hashtag tracking, competitive benchmarking, image recognition, location mapping, content marketing insights, and more. With this level of insight, you always know where you stand.
Nexis® allows you to keep an eye on market trends so you can speak up—with an informed plan of action—if your brand’s reputation may be at risk.
The breadth of content supplied from the world's leading publishers allows you to conduct rich and thorough research on your industry and brand. With a comprehensive archive going back 40 years, and over 40,000 sources, you can run deep research to better manage your brand’s reputation.
LexisNexis® Media Intelligence Research & Analytics
Looking for extra advice on how to get the most out of your data and media intelligence to grow your business and monitor your brand’s reputation? Our team of professional analysts, consultants, and project managers are eager to help you answer "now what?"
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