Creating a Sustainable PR Strategy

Media Intelligence Solutions LexisNexis BIS

An effective PR strategy involves leveraging lexis media intelligence tools and media research solutions. Stay in news and in the minds of your customers with sustainable PR Strategy.

When there is a new product to promote or a major news event to tie into, it is definitely advisable to keep the excitement for a brand at a simmering level for a long time. One of the prominent media intelligence solutions is not to just depend only on scoring Public Relations victories. Companies can keep a longer association with news providers and the public at large with numerous PR actions by their PR departments and agencies, in their efforts to maintain a presence in the market.

Staying in touch with the public at large over a long period of time is important by maintaining a PR presence over time. At times, companies may not always have a major internal announcement or an external event to piggyback messaging on. It’s hard to predict the extent of these fallow periods, which is why leveraging on media insights tools is a better strategy to tackle the situation. Sustainable PR strategy is an effective tool that will ensure that the company is always in news and that will keep evolving over time rather than burning out and having to build up from nothing when it's time to make a splash.

PR that Suits Business Goals

According to, there should be strong ties in place between overall objectives and PR activity. Intelligence media monitoring tools include creating a tactful PR strategy, instead of running an opportunistic PR strategy that only ramps up during new product launches or major media frenzies. A tactful PR strategy will be responsive to a constant stream of goals provided by the business's leaders, thereby ensuring being in the news at all times.

A tactical PR strategy is imperative for companies who are pursuing a certain kind of growth - whether it’s targeting a specific audience or growing a customer base or any other type of expansion. As per, the collaboration of the PR team with the marketing team of the company is essential in order to make PR successful in today’s times.

The question remains as to the meeting point of the collaboration of the two teams. As per, modern marketers offer a wide variety of content that can act as a great fodder for PR Campaigns. Effective media intelligence solutions suggest joining hands of the two teams with the aim to push high-quality content out through media channels. This can act as an overall aid to the brand by creating a reputation for thought leadership as well as help consumers make decisions about what companies to work with.

The aforementioned strategy gives departments the ability to keep up constant contact and strong ties with outlets, even between news cycles that affect the brand. Leveraging LexisNexis media insights tools, use marketing department content creation and thought leadership as fuel for PR outreach and releases.

Expanding Channels and Reach

In a recent PRWeek annual conference, the news source some of the takeaways from industry insiders speaking on channels and reach through effective PR strategy. They included exciting new ways to improve a department's performance gradually and over time. There are many ways to gradually expand a PR strategy and try out new tactics between major events. Such media monitoring tools tend to contribute to better overall results over time.

PRWeek in its list of takeaways suggests experimenting with new ways to spread branded messages. Trying out a new communication platform means ensuring that no opportunity for engagement slips through the cracks. At the conference, GE communications officers explained that the rewards of discovering a valuable new platform outweigh the danger of ending up at a dead end. Leverage LexisNexis media insights tools to ascertain whether your PR strategy feels stagnant or like it's in a holding pattern, is that you know when it’s time to add a new channel.

The PRWeek conference also yielded evidence that the model of marketing departments and PR teams working closely in concert is being widely accepted throughout the industry. Media insights tools indicate that organizations are realizing the value proposition of PR; it's time to step up and provide consistent value to this newfound power at the highest levels and giving departments more responsibility and leeway.

PR for All Seasons

As per media intelligence tools, PR leaders are becoming the creative face of the company, which is a heavy and worthwhile responsibility. Their efforts always have an impact on an organization's public image and perception, including the actions that they take between major campaigns and product launches. With continued support from all levels of the organization, the work of PR leaders can be transformative in their own way and are worth extra consideration.

In order to avoid ending up making missteps or unforced errors during efforts to reach out to target customers, it is essential for PR leaders to monitor their own outreach efforts or industry talk in general. With the right tools in hand, departments can succeed in their PR objectives.

With news cycle having many facets in today’s world, Intelligence systems should encompass all kinds of channels, new and old. Keeping different outlets under constant observation is also equally important just as they should reach out on more platforms.