Track, analyze and share what is written about your employees, colleagues and products in the media.
Cutting newspaper transformation
Do you want to follow closely what is written in the media and easily share this with colleagues? This can be done with a cutting newspaper or cutting service. Many organizations already have this, often also an offline version, with separate clippings. It could be easier: with a digital newspaper clipping!
With a good information provision you not only stay well informed, you can also inform and motivate colleagues. Make sure they feel heard. Strengthen the team spirit and the we-feeling. If you do it right, you can achieve a lot with a good internal news service. A professional digital cutting newspaper or internal newsletter can make a significant contribution to a positive result.
What is a Clipping Newspaper?
Before everything went digital, there was already a need from organizations to know what was written about a company or person in the newspapers and magazines. Often there was a person, someone from the library or communications, responsible for keeping this up to date. What that person then did was cut news items from the newspaper and collect them in a folder. Colleagues could then view this folder, or newspaper clipping, at a central location.
The need for insight into reporting about a company or person is of course still there. However, the range of news (sources) is so enormous that many companies have switched to a digital clipping newspaper such as a media monitoring tool. In fact, he does the same as that person from the past, only it is automated and therefore a lot faster!
Advantages of a Digital Clipping Newspaper
Making an offline newspaper clipping is often a time-consuming task. A digital clipping newspaper takes much less time and also has the following advantages:
- More efficient: you prevent different employees from searching and collecting the same information.
- You don't have to search in different media (print, web, social media, and the news on radio and TV.), everything is searched in one go.
- Online search results are sometimes manipulated and polluted with irrelevant news. A digital clipping newspaper only uses information from reliable sources.
An example of a digital clipping newspaper is LexisNexis' Newsdesk .
When you use LexisNexis solutions, you get access to, among other things:
- National and regional newspapers
- Blogs and forums
- Radio and TV broadcasts
- Chamber of Commerce company information
- and much more.
Find your digital clipping newspaper here
Without advanced tools, making a digital newspaper clipping is a time-consuming task. For this reason, it is useful to enable LexisNexis.
For example, by using Newsdesk , a media monitoring tool, with which you can create and distribute a digital clipping newspaper at the push of a button. You can automate this digital clipping newspaper so you don't have to worry about it anymore. News items are added the same day, so you are always assured of the latest updates.
Or request a free trial subscription to our research solution Nexis. All you have to do is fill in the form and you will have immediate access to our database for 7 days.
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