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The rise of digital influencers has brought a renewed focus to third-party endorsements as a marketing strategy, but the practice goes back further than you think. -
A new brand is an exciting time, but that doesn’t mean it’s a breaking news moment. -
Since 1977, The Associated Press has been a critical source of news coverage within our comprehensive research platform, Nexis. Take a closer look! -
Executives need up-to-date competitive insights to make informed business decisions. To best equip their C-suite with this valuable data, researchers can follow these tips for communicating competitive intelligence efficiently and effectively -
Technology today allows business development leaders, sales teams and—well, just about anyone—an unprecedented level of information about individuals. But just because you can access certain information, should you?