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Vanity metrics feel good but they don’t provide the substance that companies and brands need to grow. In fact, quicksand of vanity metrics do quite the opposite: they weaken the communications industry and should be used sparingly, at best. To learn more, read our latest blog post -
Starting in November, our line-up of powerful business research, risk management and media intelligence solutions will be changing names. What won’t change? Read our blog to find out! -
A new brand is an exciting time, but that doesn’t mean it’s a breaking news moment. -
While earning a media placement may be exciting, being caught off guard by prominent coverage of a is decidedly much less of a thrill. Competitive media monitoring can keep you ahead of such surprises -
Why adverse media screening during the Coronavirus pandemic is more important than ever