Whether you’re conducting research to capture business intelligence, to support SWOT analyses, or to understand emerging risks, you need to see the whole picture. And that’s not something you can do with only a fraction of the facts, especially when some facts are questionable. Misinformation can hurt companies’ business decisions, customer perceptions and investor trust. In fact, the European Union over the past two years has debated and strengthened legislation regarding misinformation and disinformation citing how harmful they are to the public at large. And while there is no easy answer to curbing misinformation, it important to understand the causes to identify how to avoid and mitigate misinformation.
Why is misinformation so pervasive?
- Too much information can exhaust researchers and bury relevant information.
- Unclear connections between and across online content, leadership, and financial relationships can hide intentions or make it difficult to cross-reference.
- Paywalls make accessing quality information and research more difficult.
- Relevant information can go missing because it was edited or archived.
Avoiding misinformation can feel impossible, but we’re here to help. Learn more about 4 root causes of misinformation along with how they may impact your business and how to avoid them with our latest white paper: Tracking Down the Source.