Nexis^® Social Analytics

Millions of social media messages are published around the world every second. Nexis^® Social Analytics helps you extract the information that is important to you.

Measure the success of campaigns

• A range of social KPIs enable you to set meaningful targets for your campaigns.
• Identify important campaign metrics in real time.
• Get reports quickly and easily with the reporting functions of Nexis^® Social Analytics

Insights into your target group

• Reach more of your target group with important information about the preferences of your audience.
• With a deeper understanding of your customers’ wishes you can reduce the risks associated with a new product or campaign.
• Engage your target group in dialogue by speaking their language.

Comparison with the competition

• Identify social best practices in your market by measuring relevant social KPIs.
• Compare your performance with the industry standard.
• Determine the level of brand awareness in your market by measuring your share of voice.

Improve the customer experience

• Identify weaknesses and customer difficulties by analyzing the discussions and customer comments in social networks and public forums.
• Improve your customer service on social networks by using filters and tags to sort customer feedback.
• Use social KPIs for sentiment analysis to compare your social customer support.

Know your customers’ behavior

• Tailor your brand message to customer needs by learning what drives your customers’ mood
• Use sentiment and emotion analysis to refine your brand message and measure success.
• Leverage data on social trends to develop products that your customers want.

Monitor and tackle potential crises

• Be forewarned of potential crises in real time.
• Monitor negative comments about your brand.
• Prevent a crisis going viral by using Virality Map to keep track of things.

More effective content marketing to generate leads

• Develop a relationship with your target group by identifying the issues and problems that matter to them.
• Refine your strategy by pinpointing the right content and media for the best social engagement.
• Identify influencers who can help you distribute your content.

Identify growing industry trends

• Identify key trends by analyzing data going back up to two years.
• Discover the factors that generate positive sentiment.
• Network with powerful influencers in your sector.

Use the right influencers to spread your brand message

• Improve your credibility by finding the right influencer for each campaign.
• Use social KPIs to measure the success and ROI of your influencer campaigns.

Keyword research for effective campaigns

• Use top hashtags and topics to maximize the interest of the social community in your campaign.
• Always know what are the hottest keywords in your sector.
• Use filter options to create targeted campaigns for particular regions and demographics.

Protect your online reputation

• Respond more quickly to negative comments on social media.
• Identify potential misuse of your company logo with our market-leading image recognition technology
• Develop an effective reputation management strategy by remaining constantly aware of the emergence of new problems online.