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Is media monitoring really the right term for all the nuanced analysis communications pros deliver? We think not. " />Executives need up-to-date competitive insights to make informed business decisions. To best equip their C-suite with this valuable data, researchers can follow these tips for communicating competitive intelligence efficiently and effectivelyHow media monitoring can help PR professionals in times of crisisJust last week, SIIA announced finalists for its 35th annual CODiE Awards… and we’re excited that 3 of our solutions made the list. Get details here!Using external data sources can enhance investment decisions and risk manage-ment, says a new McKinsey report. So why haven’t more companies made the most of this "competitive advantage?"We outline four steps companies should take to unlock the value of third-party data in our new blogThere’s no beating the credibility of earned media and its implied third-party endorsement, while advertising offers unmatched targeting capabilities.There are a host of simple things one can do to help determine the source credibility of online content.Follow these tips and recommendations for planning a crisis communications strategy—and gain a more effective, agile game plan when crises strike.A good brand analysis can help you understand how your brand is perceived AND how to improve your communications strategy.We used Nexis Newsdesk™ Insights to understand media coverage of the Russia-Ukraine conflict.
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