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Is media monitoring really the right term for all the nuanced analysis communications pros deliver? We think not. " />Executives need up-to-date competitive insights to make informed business decisions. To best equip their C-suite with this valuable data, researchers can follow these tips for communicating competitive intelligence efficiently and effectivelyHow media monitoring can help PR professionals in times of crisisRed Carpet Ready: Find Out Why These 3 Research Platforms from Nexis Solutions Earned Finalist Spots in the 2021 SIIA CODiE AwardsJust last week, SIIA announced finalists for its 35th annual CODiE Awards… and we’re excited that 3 of our solutions made the list. Get details here!Using external data sources can enhance investment decisions and risk manage-ment, says a new McKinsey report. So why haven’t more companies made the most of this "competitive advantage?"We outline four steps companies should take to unlock the value of third-party data in our new blogThere’s no beating the credibility of earned media and its implied third-party endorsement, while advertising offers unmatched targeting capabilities.There are a host of simple things one can do to help determine the source credibility of online content.Follow these tips and recommendations for planning a crisis communications strategy—and gain a more effective, agile game plan when crises strike.A good brand analysis can help you understand how your brand is perceived AND how to improve your communications strategy.We used Nexis Newsdesk™ Insights to understand media coverage of the Russia-Ukraine conflict.