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The first step to developing a meaningful media intelligence program is understanding exactly which performance metrics matter the most. In this two-part series, we explore four unique metrics that every comms pro should be tracking. -
Are you measuring the right information to prove the value of your communications strategy? In this post we explore four metrics to factor into your media intelligence program, detailing how each can provide powerful insight into your organization’s performance. -
Is media monitoring really the right term for all the nuanced analysis communications pros deliver? We think not. -
Follow these tips and recommendations for planning a crisis communications strategy—and gain a more effective, agile game plan when crises strike. -
Is your PR team prepared for these increasingly common crisis communications scenarios? Learn what they are and how you can create an effective response plan." />
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