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Must-watch trends to stay ahead of competitors and keep audiences tuned in -
Successful PR campaigns start with a deep understanding of your target audience’s industry. Answer these questions during your research to jumpstart your campaign. -
Is your audience research falling short? Here’s how to better understand your customers faster—so you can make your PR campaigns more successful. -
Unsurprisingly, the disruption of 2020 has influenced the trends expected for 2021. What do you need to consider in the coming year? -
How can businesses separate fact from fiction quickly enough to execute agile strategies to grow and protect their organizations? Start with these fact-checking tips. -
The rise of digital influencers has brought a renewed focus to third-party endorsements as a marketing strategy, but the practice goes back further than you think. -
Fake news has permeated nearly every part of modern culture: law and politics, entertainment and celebrities, science and technology. -
Macrotrends & Micro Pivots How to Reinvent Your Value -
A disruptive 2020 highlights the need for agility and puts past trends on the fast track -
There are dozens of potential use cases for a media monitoring tool, but based on our conversations with the experts in the trenches, here are 12 practical benefits of using a media monitoring tool in virtually any organization
