LexisNexis® Social Analytics
LexisNexis® Social Analytics (powered by Talkwalker) is a social media monitoring and data intelligence tool empowering brands and agencies to make business decisions based on social insights.
With real-time social media monitoring, never miss a conversation about your brand, products or competitors. You can identify patterns, follow trends, assess performance gaps and even track return on investment of your campaigns. With efficient social media reporting you can now highlight successes and areas worthy of attention, and share insights quickly and easily across your organisation with those that matter most.
Drive your social performance with our superior social media analytics tool
With LexisNexis® Social Analytics you can:
Monitoring social media around the globe
Tap into the full spectrum of social conversations. Listen to your customers on every channel, in every language, online and offline. Get the most comprehensive coverage of owned and earned media across 150 million websites, 10+ social networks including Twitter, Facebook, Instagram, Weibo and YouTube. Track print outlets, TV and radio broadcasts globally and monitor results in 187 languages with automated in-platform translation.
Proprietary image recognition technology
Today, 80% of social media posts contain images. Building an effective social strategy is impossible without image recognition. Use our revolutionary technology to stay on top of every mention of your brand. Leverage the only social analytics solution that lets you analyse both images and text in one platform. Uncover business opportunities through visual insights on your brand logo plus the 30,000+ brands in our database.
Superior social analytics capabilities
Your customers aren't just demographics and sentiment numbers. Your social campaigns are much more than reach and engagement. Find an edge with our unique features such as the virality map, pre-defined use case dashboards, smart theme detection, social channel analytics and much more. Replicate a viral campaign with our one-of-a-kind Virality Map and latch on to trends at the right moment with our Trending Score.
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