Here’s how LexisNexis® Social Analytics can help you

LexisNexis® Social Analytics (powered by Talkwalker) is a social media intelligence platform that provides deep insights into everything about your brand Talkwalkeror your competitors that appears in social media, thus enabling you to take the best possible business decisions.

If you don’t have the time or resources to analyze the data in depth yourself, we can analyze it for you and produce the graphical representations that you specify.

Keep up with the times and derive the maximum benefit from your social media presence.

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Social listening in real time

Social ListeningExplore social media content in 187 languages from 196 countries worldwide

  • Discover what is being said on social networks about you, your brand, products or advertizing campaigns.
  • Leverage social media conversations to better understand your brand positioning.
  • Monitor social media proactively to protect yourself and your reputation from possible crises.

Social Media Analysis

Social-Media-AnalysenGain important insights from more than ten social networks and 150 million websites.

  • Convert data from social networks into crucial insights.
  • Identify patterns, follow trends and identify the weaknesses in your campaigns.
  • Use the analysis tool for image recognition, virality mapping, geolocation tagging, sentiment analysis, hashtag tracking and many other purposes.

Take a look at our content and analysis options

LexisNexis® Social Analytics content

Channel Analytics

All KPIs in one place

Channel Analytics


Automatic Image Recognition

Bilderkennung


Virality Maps

Virality Map

Benefits and other functions of LexisNexis® Social Analytics

Millions of social media messages are published around the world every second. LexisNexis® Social Analytics helps you extract the information that is important to you.

Measure the success of campaigns

  • A range of social KPIs enable you to set meaningful targets for your campaigns.
  • Identify important campaign metrics in real time.
  • Get reports quickly and easily with the reporting functions of LexisNexis® Social Analytics

Insights into your target group

  • Reach more of your target group with important information about the preferences of your audience.
  • With a deeper understanding of your customers’ wishes you can reduce the risks associated with a new product or campaign.
  • Engage your target group in dialogue by speaking their language.

Comparison with the competition

  • Identify social best practices in your market by measuring relevant social KPIs.
  • Compare your performance with the industry standard.
  • Determine the level of brand awareness in your market by measuring your share of voice.

Improve the customer experience

  • Identify weaknesses and customer difficulties by analyzing the discussions and customer comments in social networks and public forums.
  • Improve your customer service on social networks by using filters and tags to sort customer feedback.
  • Use social KPIs for sentiment analysis to compare your social customer support.

Know your customers’ behavior

  • Tailor your brand message to customer needs by learning what drives your customers’ mood
  • Use sentiment and emotion analysis to refine your brand message and measure success.
  • Leverage data on social trends to develop products that your customers want.

Monitor and tackle potential crises

  • Be forewarned of potential crises in real time.
  • Monitor negative comments about your brand.
  • Prevent a crisis going viral by using Virality Map to keep track of things.

More effective content marketing to generate leads

  • Develop a relationship with your target group by identifying the issues and problems that matter to them.
  • Refine your strategy by pinpointing the right content and media for the best social engagement.
  • Identify influencers who can help you distribute your content.

Identify growing industry trends

  • Identify key trends by analyzing data going back up to two years.
  • Discover the factors that generate positive sentiment.
  • Network with powerful influencers in your sector.

Use the right influencers to spread your brand message

  • Improve your credibility by finding the right influencer for each campaign.
  • Use social KPIs to measure the success and ROI of your influencer campaigns.

Keyword research for effective campaigns

  • Use top hashtags and topics to maximize the interest of the social community in your campaign.
  • Always know what are the hottest keywords in your sector.
  • Use filter options to create targeted campaigns for particular regions and demographics.

Protect your online reputation

  • Respond more quickly to negative comments on social media.
  • Identify potential misuse of your company logo with our market-leading image recognition technology
  • Develop an effective reputation management strategy by remaining constantly aware of the emergence of new problems online.
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