Benefits of Using a Media Monitoring Tool

There are dozens of potential use cases for a media monitoring tool, but based on our conversations with the experts in the trenches, here are 12 practical benefits of using a media monitoring tool in virtually any organization:

• Reputation Management
• Brand Monitoring
• Competitive Intelligence
• Marketing Content
• Crisis Management
• Industry Research
• Measurement and Evaluation
• Global Monitoring
• Business Development
• Understand Your Target Audience
• Predictive Analysis
• Internal Knowledge Sharing

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