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Staying on top of a brand or organization’s media coverage is one of the most challenging aspects of any PR or communication pros job. -
Intelligent Automation combines the automation of repetitive tasks through Robotic Process Automation (RPA) with the learning, analysis and decision making capabilities of Machine Learning and Artificial Intelligence, enabling automation of a much wider range of tasks. Intelligent Automation has the potential to transform the way companies carry out a number of key tasks -
In today crowded media landscape, it can be challenging for businesses and organizations to get their message heard. Learn how to leverage your research to craft a strategic PR campaign. -
The current patchwork of voluntary and mandatory human rights due diligence regulations means that many organisations are not required to meet more stringent standards yet. -
Brand research is essential to launching effective PR campaigns. Here’s how you can strengthen your brand research—and improve your PR efforts as a result. -
Predictive analytics models are only as good as the data that goes into them. When your data sample is too small, your models may be influenced too heavily by anomalies, which can skew results. -
In April, the U.S. SEC published a risk alert, pointing to potential Due Diligence and compliance challenges for ESG investments. We take a closer look at the key issues. -
2020 is a key year for Anti-Money Laundering regulation. The European Union’s Fifth Anti-Money Laundering Directive (5AMLD) came into force in January, and the Sixth Anti-Money Laundering Directive (6AMLD) will come into force in December. What do companies need to know about complying with the regulations -
The rise of digital influencers has brought a renewed focus to third-party endorsements as a marketing strategy, but the practice goes back further than you think. -
There are dozens of potential use cases for a media monitoring tool, but based on our conversations with the experts in the trenches, here are 12 practical benefits of using a media monitoring tool in virtually any organization
