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Most businesses entered 2020 with significant optimism about their revenue forecasts, buoyed by strong economic growth trajectories in the industrialized economies. Then the world changed before our very eyes.
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Brand research is essential to launching effective PR campaigns. Here’s how you can strengthen your brand research—and improve your PR efforts as a result.
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In today crowded media landscape, it can be challenging for businesses and organizations to get their message heard. Learn how to leverage your research to craft a strategic PR campaign.
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Before you invest in a media intelligence solution, you, of course, want to know that you’re making the absolute best choice. After all, to add the most value and help your company or organization reach its goals, you rely in no small measure on the quality of your MI solution.
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Learn about the media intelligence capabilities necessary for ensuring you have an up-to-date and accurate picture of your brand’s reputation.