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  • Tips for Communicating Competitive Intelligence
    Executives need up-to-date competitive insights to make informed business decisions. To best equip their C-suite with this valuable data, researchers can follow these tips for communicating competitive intelligence efficiently and effectively
  • Use Paid Media to Boost Your Earned Media
    There’s no beating the credibility of earned media and its implied third-party endorsement, while advertising offers unmatched targeting capabilities.
  • Companies that Link Alternative Datasets Together Find a “Competitive Edge”, says McKinsey Report
    Using external data sources can enhance investment decisions and risk manage-ment, says a new McKinsey report. So why haven’t more companies made the most of this "competitive advantage?"We outline four steps companies should take to unlock the value of third-party data in our new blog
  • Red Carpet Ready: Find Out Why These 3 Research Platforms from Nexis Solutions Earned Finalist Spots in the 2021 SIIA CODiE Awards
  • Vanity is Calamity, the Quicksand of Reason
    Vanity metrics feel good but they don’t provide the substance that companies and brands need to grow. In fact, quicksand of vanity metrics do quite the opposite: they weaken the communications industry and should be used sparingly, at best. To learn more, read our latest blog post
  • Crisis Communications Lessons from H&M
    How media monitoring can help PR professionals in times of crisis
  • How to Plan an Effective Crisis Communications Strategy
    Follow these tips and recommendations for planning a crisis communications strategy—and gain a more effective, agile game plan when crises strike.
  • Levelling Up Your Brand Analysis with Nexis Newsdesk™
    A good brand analysis can help you understand how your brand is perceived AND how to improve your communications strategy.
  • A Guide for Determining Source Credibility
    There are a host of simple things one can do to help determine the source credibility of online content.