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Are you measuring the right information to prove the value of your communications strategy? In this post we explore four metrics to factor into your media intelligence program, detailing how each can provide powerful insight into your organization’s performance. -
Earth Day arrives on April 22.To help celebrate, we turned to Newsdesk to round up some serious and lighthearted green news that we hope you find interesting and perhaps even inspiring. -
March 14 is International Pi Day, a chance to celebrate all that numbers and math add to our world. To get some ideas about how to celebrate this delightfully nerdy day, check out our latest blog post. -
Is media monitoring really the right term for all the nuanced analysis communications pros deliver? We think not. -
Boolean searching isn’t anywhere near as complicated as it may first appear. Here are the basics that will have you using Boolean on Newsdesk to get hyper-specific results in no time. -
There’s no beating the credibility of earned media and its implied third-party endorsement, while advertising offers unmatched targeting capabilities. -
Vanity metrics feel good but they don’t provide the substance that companies and brands need to grow. In fact, quicksand of vanity metrics do quite the opposite: they weaken the communications industry and should be used sparingly, at best. To learn more, read our latest blog post -
Follow these tips and recommendations for planning a crisis communications strategy—and gain a more effective, agile game plan when crises strike. -
Is your PR team prepared for these increasingly common crisis communications scenarios? Learn what they are and how you can create an effective response plan. -
A good brand analysis can help you understand how your brand is perceived AND how to improve your communications strategy.
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