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Is your PR team prepared for these increasingly common crisis communications scenarios? Learn what they are and how you can create an effective response plan. -
Intelligent Automation combines the automation of repetitive tasks through Robotic Process Automation (RPA) with the learning, analysis and decision making capabilities of Machine Learning and Artificial Intelligence, enabling automation of a much wider range of tasks. Intelligent Automation has the potential to transform the way companies carry out a number of key tasks -
Here is what you need to consider to create your optimal targeted marketing campaign—from defining your target audience to optimizing your web content to drafting effective press releases. -
Predictive analytics models are only as good as the data that goes into them. When your data sample is too small, your models may be influenced too heavily by anomalies, which can skew results. -
As the global economy continues to be uncertain, many PR pros are forced to trim their budgets. Here are some tips for doing so. -
There are dozens of potential use cases for a media monitoring tool, but based on our conversations with the experts in the trenches, here are 12 practical benefits of using a media monitoring tool in virtually any organization -
Successful PR campaigns start with a deep understanding of your target audience’s industry. Answer these questions during your research to jumpstart your campaign. -
What is media monitoring without actionable analysis? Not much, if you ask us. Overly inflated, meaningless metrics damage the credibility of an entire industry and should be cast aside. -
Is your audience research falling short? Here’s how to better understand your customers faster—so you can make your PR campaigns more successful. -
The pursuit of knowledge is a deeply human preoccupation. Uncovering and interpreting new information, then applying it for our advantage, is one of the foundations of humanity’s evolution; we are hard-wired with curiosity, naturally seeking out information to help us make better decisions.
