Tracking column inches of coverage or Facebook 'likes' doesn't show you the big picture. With LexisNexis PR and brand management solutions, you can analyse brand mentions of your organisation, clients or competitors across the media landscape to understand how your brand is perceived.
LexisNexis® PR and Brand Management Solutions
Brand management and PR are all about staying alert to media buzz and monitoring conversations around your business. It's a daunting task given millions of news articles, and blogs and social media posts that are published daily.
LexisNexis® understands the key to brand management success centres on tracking exactly what's being said and who's saying it. But you can't simply monitor the media; you also need the ability to quickly analyse and share media intelligence with colleagues and clients alike. Our agile PR and brand management tools can help.
Take charge of your brand perception
Regardless of whether your PR and brand management efforts are on behalf of your own organisation or your clients', your mandate is clear: You need to capture real-time insights so you can respond proactively in a crisis and deliver amazing PR and marketing campaigns.
Plus, in a prove it or lose it world, you must show ROI on your efforts to keep your budget and your client list intact.
Discover how LexisNexis’ PR and brand management solutions can help you optimise your campaigns for better results. Arrange your free trial today with the form below.
Understand your audience using news and social media analytics, such as sentiment analysis, so that you can tell relevant, compelling stories that keep people engaged and inspire brand champions to advocate your behalf.
Monitor media insights into key influencers, emerging market trends, industry highlights and competitive information with ease. Keep stakeholders, colleagues and clients up-to-date with informative newsletters and data visualisations.
Media monitoring made easy. With the Nexis Newsdesk™ platform, you can apply granular filters to ensure that the content and data you receive is relevant and valuable to you.
On top of monitoring your brand, Nexis Newsdesk™ can produce tangible and actionable reports and analysis that can be easily communicated and shared across your organisation.
Nexis® Social Analytics
Competitive media monitoring should involve more than just industry research; it is essential to track where the daily conversations happen—social media. Our Nexis® Social Analytics tool is powered by Talkwalker, the #1 social media analytics platform. See how you stack up against competitors, track your mentions or campaign hashtags globally, and optimise your communication efforts.
Gain vital PR and brand insights from a powerful research platform with customised alerts, analytical tools and an unmatched collection of sources from around the globe, including trusted current and archival news, company profiles, market and industry information—all in one place.
Nexis® Media Contacts Solution
With today's rapidly evolving media landscape, it's important to stay current with the outlets and contacts best suited to earn you publicity on your story. Nexis® Media Contacts Solution allows you to identify relevant publications, outlets, journalists, bloggers, and social media influencers to help amplify your message.